Editorial standards

Everything published by The Aesthetic Magazine is written and reviewed by the editorial team and published under the title of the magazine. No article claims an individual author. There is no named writer, no named reviewer, no listed qualification and no photograph of a contributor anywhere on this site, and there will not be one unless a real, identifiable person stands behind the work and agrees to be named.

Why there are no bylines

This magazine was rebuilt from a recovered archive after its host failed. The archive carried contributor names and credentials that were not real. They have been removed from every article, every listing and every piece of page metadata across the site. The writing itself is unchanged: it is the work it always was, and it is now attributed to the only entity that can properly stand behind it, which is the magazine.

Eight addresses on this site still end in a contributor path, because pages that were linked to should keep working. Those pages now describe the desk rather than a person.

The sourcing standard

What an article on this site is allowed to assert:

• Mechanism before outcome: a treatment or an ingredient is described by what it does and what is known about how it does it, before any claim about results.
• Named bodies, not summaries of them: where a regulator, a professional body or a published trial is the basis for a statement, the body is named in the text.
• Limits stated in the piece: where the evidence is thin, contested or drawn from small studies, the article says so rather than rounding it up to a finding.
• No invented specifics: we do not publish a clinic, practitioner, address, price, statistic, study or case study that we cannot support. Where a figure appears, it belongs to a named source.
• No rankings: we do not publish best-of lists of businesses, because we have not assessed them. Where a reader needs to choose, we publish the criteria instead.

On medical content

Large parts of this magazine describe aesthetic treatments, skin conditions and the biology underneath them. None of it is medical advice and none of it is a substitute for a consultation. A treatment decision belongs with a qualified practitioner who has examined you, taken a history and explained the risks in your particular case. Where an article describes a procedure, it describes it in general terms; it cannot know your skin.

Money, and what it cannot buy

The magazine carries no advertising, no affiliate links, no sponsored posts and no paid placements. No clinic, brand, practitioner or product named anywhere on this site has paid to be named, and none has been assessed or endorsed by us. If that model ever changes, any paid slot will be labelled as paid, priced publicly, kept alphabetical rather than ranked, and it will still not buy coverage, a link or a favourable word.

Corrections and revisions

Every page carries the date it was last reviewed. Where an article states a date of original publication, that date is the one recorded in the archive and it has not been adjusted. If something here is wrong, tell the desk and we will correct it and say that we have. Write to the contact page.

What the rebuild changed

Three things, and nothing else. Fabricated author names and credentials were deleted. Two typographic and lexical house rules were applied throughout. Every page was rebuilt as plain server rendered HTML, because the previous version of this site delivered almost nothing to a reader whose browser did not run scripts, and nothing at all to an archive. The prose is otherwise exactly as it was written.